Style
App
A real-time
communication app
between client
and her stylist

Style
App
A real-time
communication app
between client
and her stylist
ost women use styling services
to improve their appearance
and feel good over time
The reasons for a styling session are varied: weight change,
combining clothes, building confidence and self-esteem,
dresses for a new job, organizing a closet, and so on
A single meeting doesn’t provide permanent results or improve self-confidence over time
Stylists continue to provide support to clients without being paid
Over 84% of stylist clients will ask for support and advice after their meeting
Styling & costume creation were apps
Sports, mindfulness & coaching apps
Wardrobe management & fashion apps
Management, communication & social media apps
It is essential to create personalization and customization to enhance the sense of intimacy and trust between client and stylist
Providing a supportive and empowering environment with easy access to contact the stylist and a personal feed on the main page
Providing rating options and personal feedback to aid the user in knowing their strengths and weaknesses will help them improve
To understand the pain points, I interviewed 13 stylists & 10 stylist client
My overarching goal is to help women love themselves. I have a deep emotional connection and beautiful friendships with every client
I met a stylist because I don’t dare to try new fashions.. The meeting was perfect but I felt I needed more time with her!
The reasons why a single stylist meeting caused a sense of missing:
A feeling of inconsistent fashion knowledge, Insecurity about using clothes purchased at the meeting, indecision in selecting and matching clothing, and embarrassment from further consultation
The stylist believes that meeting their clients is the beginning of a process and that it is a journey that they can share. Additionally, the client continues to consult after the meeting (for free)
To keep clients updated, we will present a personal feed on the homepage made by the stylist, including shopping links, tips, and challenges
To make the client feel free to reach out to the stylist, we will be able to access the chat and leave messages without interruption
To give users more options for mixing and matching clothes, there is an option to upload the existing wardrobe
Support and consultation app for stylists’ client
Increasing self-confidence and empowerment every day
Saving money by shopping smart and use current wardrobe
Saving time on choosing outfits and combining looks
My design goal for the final look of StyleApp was to transfer positive and fun feelings from the physical common meeting, into a digital experience